Now more than years past your customers, investors, employees, competitors ... are all searching the web and on social media. Do you want them to formulate an opinion of you without knowing the real you?

These statistics will convince you that your personal leadership brand matters:

82% of consumers are more likely to trust a company if the CEO and leadership are on social media

81% of employees believe if the CEO and leadership are on social media they are better equipped to lead

You don’t really “create” a personal brand.   You have a personal brand whether you want one or not.   As Jeff Bezos said "your personal brand is what people say about you when you are not in the room".

Your personal brand helps control the narrative.  Intentionally create your brand to tell people what you stand for, why it’s worth working with you over your competitors and who you are.