After listening to thousands of sales pitches, I can't tell you how many times I lost interest because of what the sales rep said.

As an executive I feel bad because I know that the rep is doing what they have been taught to sell their product or service.  Too often the sales presentation and marketing slicks are created from the company perspective and not the audience.

So ask yourself, is what you are saying hurting your sales? Imagine just changing a couple "words" in your sales pitch that will greatly improve your results - try this out.