Your body language and ability to read body language is an integral part of a successful leadership brand persona.
The way you walk into a room, your gestures during a presentation, where you sit in a room...as a leader you are constantly on stage. People sum you up by what they see, not necessarily from what you say.
Conversely, you need to hear what is being said. Savvy leaders understand and interpret non-verbal cues to adjust tone and content to strengthen messages.
Studies indicate that your body language has over four times the impact on the impression you make - more than anything you say. Investors, customers and employees will mentally label you as “trustworthy” or “dubious,” “powerful” or “malleable”. After that you are viewed through that filter and label.
Create a winning brand persona with these body language tips.